Amy C., 32, a hypothetical client*, is a dual US-Italian citizen and grew up in Brooklyn, NY. Five years ago she met Taylor, who is a dual Swiss-American citizen and shortly after they became a couple.
Two years ago, Taylor had the opportunity to return to Switzerland to become and investor and partner at a Swiss start-up in Zurich with three colleagues. Having never lived outside the USA, Amy decided to follow Taylor and see where life led them.
At the time of the move, Amy was working as an editor for a scientific journal. She loved her job, but she didn’t think it was possible to keep working for her US employer from Switzerland, so she resigned when she moved to Zurich.
A year after the Swiss move, Amy and Taylor decided to get married and settle in Zurich, where Taylor’s start-up is thriving. Having hiked and skied her heart out, and missing her prior financial independence, Amy is ready to get back to work and she needs help getting started.
- Swiss German is a language barrier when seeking employment in Zurich.
- Being location independent is important, as she and Taylor may need to move if the start-up continues to grow.
- Amy is considering starting a scientific editing consulting business.
- She has never worked independently before.
- She would like to take advantage of the Swiss social insurance system.
- She has a limited budget to start her business.
- She finds the Swiss system confusing and frustrating.
Approach & Results
We sat down with Amy to understand her situation, financial resources, initial motivation and short- and long-term goals.
- What options had she already explored?
- Did she have a business plan?
- Did she have a clear vision of what she wanted her business and life to look like in one, three, five years?
- Did the prospect of running her own business excite her or scare her?
- Did she have a business background or experience in business administration?
Through our discovery process we gathered information about her wealth, such as financial accounts in the USA and Switzerland, debts including student loans and credit cards; and cash needs to support her lifestyle and getting established professionally in Switzerland.